Creative Copy

Selling the big picture. This project is a case study of a design concept combined with creative copy writing to reinforce the ‘big picture’ message. A brochure designed to act as a comprehensive upselling tool in the agent’s armoury. Each service is sold standalone but also as one element within a complete customer financial wellbeing plan. Piece by Piece. Creative copy for the booklet was written by Alan McCusker and edits requested by the client prior to sign off.

Click to Read Copy
Design and written copy content for critical illness cover.
Design and written copy content for critical illness cover.
Design and written copy content for critical illness cover.
Design and written copy content for critical illness cover.
Design and written copy for introduction and contents.
Design and written copy for introduction and contents.
Design and copy content for savings and investments.
Design and copy content for savings and investments.
Design and copy content for pension provision.
Design and copy content for pension provision.
Design and copy content for mortgage brokerage
Design and copy content for mortgage brokerage
Design and copy content for life insurance cover.
Design and copy content for life insurance cover.
Design and copy content for critical illness cover.
Design and copy content for critical illness cover.
Design and copy to promote trust with testimonial content.
Design and copy to promote trust with testimonial content.

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